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SOOTHE | No. 18 Hydrating Serum

SOOTHE | No. 18 Hydrating Serum

Regular price £17.57 GBP
Regular price £17.57 GBP Sale price £17.57 GBP
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This replenishing serum that is packed with vitamins that nourishes the skin.  Loaded with Niacinamide, to target acne and blemishes while preventing new breakouts.

Formulated with water-soluble 5% Niacinamide, a form of Vitamin B3, it is an essential nutrient that the body needs for cell health.  This serum has the unique ability to regulate the amount of oil production.   As a result, reducing the effects of acne.

  • Balances oil production
  • Reduces water loss in skin
  • Reduces acne and excess oil
  • Skin brightening benefits that promotes evening skin tone

1 oz | 30 ml glass bottle.  Send your empties back to us for a coupon, or simply reuse or recycle.

Use within 6 months


Skin Type: Dry, dull skin 

Skin Concerns: Dryness, dehydration


Less sebum, an oily substance produced by the body to retain moisture to the skin, leads to dry skin. Dry skin lacks the necessary lipids (fats) needed to retain moisture and build a protective shield against external influences. Leading to a compromised barrier function.

Melanin rich skin tones tends to be more susceptible to dry skin as it lacks ceramides, fatty molecules that make up the outer barrier of your skin, preventing water loss.

SOOTHE is recommended to moisten skin with gentle, soothing ingredients that hydrate and provide relief to dry skin.


Tremella is renowned for its effective water-binding properties, making it an analogue of Hyaluronic Acid in terms of its ability to attract and retain moisture to boost skin hydration.

Niacinamide to help soothe redness and inflammation of the skin, reduce breakouts, and regulate sebum production to keep skin balanced and healthy. 

Attracts and binds moisture to the skin, which can help reduce dryness.

Full Ingredients List (10)

Aqua, Calendula Officinalis (Calendula) Water, Glycerin (and) Water (and) Avena Sativa (Oat) Meal Extract (and) Sodium Benzoate (and) Potassium Sorbate (Oatmeal Extract), Tremella Fuciformis Berk Seed Extract and Propanediol (Tremella Extract), Propanediol, Niacinamide, Sodium Hyaluronate, Benzyl Alcohol & Salicylic Acid & Glycerin & Sorbic Acid*, Sodium Phytate

*ECOCERT approved, natural preservative


After you've cleansed and dampened skin with a toner, use a pea-sized amount and lightly cover your entire face and neck. Can be applied with your fingertips or palms. Allow for the serum to dry completely, follow with a moisturizer.

How to layer:

Step 1: Cleanse 

Step 2: Tone

Step 3: Treat | You are here

Step 4: Moisturize 

Step 5: SPF, AM routine only

Caution: For external use only. Avoid direct contact with the eye. If irritation occurs, rinse with cool water and discontinue use. Keep out of reach of children.


What is SOOTHE Face Serum?

Face serums are designed to offer a bigger impact to your skin care routine.  Serums provide a great amount of active ingredients compared to a cleanser.

What is the benefit of using a facial serum?

Serums are made to nourish, protect, and hydrate skin.  They contain active ingredients that will penetrate the skin's surface to treat skin-specific issues like acne, discoloration, dullness, or fine lines.  Our HEAL face serum is designed to tackle acne-prone skin concerns with the use of our key ingredient niacinamide -- a form of vitamin B3 -- an anti-inflammatory.

How should I use a serum?

The best and effective way to use our HEAL serum is to apply following cleansing and toning.  Can be applied morning and night, but we highly suggest applying in the morning to help protect skin against environmental assaults and free radical production produced by light.

Our Clean Standards

Our formulas are created simple, effective, and without compromise. Formulated cruelty-free and non-GMO without synthetic fragrances, silicones, colorants, sulfates, phthalates, parabens, PEGs, petrolatum, mineral oil, and nanoparticles.

All products are processed in small batches for freshness and Made in USA. Cruelty-free, never tested on animals and all of our products are sourced from carefully vetted suppliers.

Fragrance ingredients are fully disclosed to you, not hidden behind the word "fragrance", which is quite common in the beauty industry. US law does not require companies be transparent about the ingredients in fragrance/parfum. xBG believes in your right-to-know what you are slathering on your skin. You can get more details about our clean ingredients here.


Our products are made without preservatives, additives and chemical ingredients. they are handcrafted and poured in small batches to ensure the freshest quality to you. Please allow 5-7 business days* for your item to process and be shipped out. 

*business days are monday-friday and do not include weekends.  Shipping timeframes vary upon carrier

Recycle with us

For instructions on how to recycle xo Brown Girl packaging click here.


*These statements have not been evaluated by the Food and Drug Administration. content on our website is provided for general informational purposes and should not be considered medical advice. Product information is not intended to diagnose, treat, cure or prevent any disease.

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