xo Brown Girl was created as a way to fill a void of clean, optimized skincare for women of color. We celebrate and uplift black and brown women who are typically left with few choices and are often underrepresented. Although we are highly welcoming to all skin tones/shades, our products are designed specifically for women of color who lack inclusivity with skincare. There is a clear gap on addressing the needs of melanin-rich skin. This results in the need for skincare that is formulated with ingredients designed for our unique skincare concerns.
We saw a need to develop skincare that is inclusive to melanated skin that is otherwise left tone-deaf to the needs of black women.
Founder, Frankie Croker, created xo Brown Girl as a way to formulate products that address the skincare needs of women of color with the use of natural and pure ingredients. As an advocate for healthy skin, Frankie wanted to learn and understand skin health. She received her education and training Certified from the the School of Natural Skincare.
Frankie grew up in South Carolina, where she struggled with acne at an early age. She went through dealing with low self-esteem and constantly looking for products that ultimately didn't work. After undergoing a major bout of acne during her second pregnancy, she yet again struggled with finding safe and effective products that she could use while nursing. To her avail, she was left with no options. It wasn't until 2020 that she was introduced to skincare and natural options to address all skin concerns.
On a personal note, Frankie is single mommy to two boys, Caden and Carter. Her inspiration is to utilize this community to not only heal, but educate women how to take of their skin from the inside out.
Based in the Southern East Coast, Georgia, all products are proudly (and carefully) handcrafted in the USA. Thank you for joining our journey!