Clean Ingredients

What is clean beauty?

Many brands use the terminology of "natural" or "clean" simply because they don't include such ingredients as parabens, sulfates, and formaldehyde.  The truth is "natural" can be used so loosely and is subjective to the brand.  Many of the harmful ingredients used by companies are simply because they are cheaper and easier to work with.  Complete disregard for the consumers, but more concern for the bottom line.

We take health and quality very seriously and only use the purest ingredients to formulate our products.  It's our goal to research and include the most effective and purest ingredients available.

about oils + butters

We use cold-pressed, unrefined oils because we want to maintain the full integrity and benefits that are found within the oils. 

about essential oils + extracts

We use quality essential oils that are produced by way of steam distillation or CO2 extraction. We have found these are the safest on the skin.

about fragrances

When we choose fragrances outside the realm of essential oils, we use fragrances that are free from phthalates (DEP).

about preservatives

We use preservatives in our products that contain water or have the possibility to be introduced to water during application.  Preservatives are necessary to protect against waterborne bacteria and microbial contamination in these type of products. Without a question, they are a must-have in any water based product to prevent microbial growth, spoiling and potential skin infections.  

There are very few preservatives that are directly derived from natural sources, instead natural preservatives tend to be ‘nature identical’, which means they contain ingredients that are made in the lab but are identical to those that occur in nature.  We use Eco/ Geogard™ ECTthat meets Ecocert and COSMOS standards.  This is a broad-spectrum preservative which contains four different components: benzyl alcohol, salicylic acid, glycerin and sorbic acid. These molecules are all found in nature in plants such as pine resin, rowan berries and willow bark. It is a non-paraben, non-formaldehyde, nonisothiazolone-based preservative system.

about colorants

We rarely color our skin or body care products.  However, when we impart color we use natural colorants with the use of plants, clays, and minerals.

about ingredient names

common names: Most of us know ingredients and raw materials by their common names or trade names. Shea butter and sweet almond oil are examples of common/trade names. However, all ingredients used in cosmetics also have a more scientific name; the INCI name. These are often derived from the botanical name of a plant.

inci names: INCI stands for International Nomenclature of Cosmetic Ingredients. These are more precise globally recognized names. They are often used on the labels of products. The INCI names are useful where there may be a number of different variations of an ingredient. For example, there are a few different species of lavender from which essential oil can be derived (eg lavender angustifolia and lavender stoechas).

You will find that our labels and descriptions utilize the inci names. Avoid the myth that if you can't pronounce an ingredient that it is harmful.